有青才敢大聲 Dare to Speak Aloud when You’re Great

Link: Taiwan Beer Ads

「無青麥講,有青才敢大聲」是伍佰在1998年臺灣啤酒廣告講的一句口號,我自己的理解是「沒有真材實料就不要講,有真材實料才敢大聲」。青色乃臺灣啤酒之特色,當年的廣告口號以「青」爲主題,臺啤還贊助伍佰&China Blue的空襲警報亞洲巡迴演唱會,伍佰炫風席捲亞洲,「無青麥講,有青才敢大聲」這句閩南語口號就開始流行起來。

伍佰&China Blue是live show出身,成名之前早已唱遍全臺大小pub,憑著扎實的live band功力贏得King of Live稱號,絕對夠格講「有青才敢大聲」。

對我而言,「無青麥講,有青才敢大聲」絕不是口號那麼簡單。那是奮鬥精神,也是英雄氣慨。

「有青才敢大聲」也是一種理想,也是對自己的鞭策。但在這個速食年代,努力向上早已不是主流價值觀,投機取巧、凡事尋求捷徑才是王道。難怪早已無人在乎「有青才敢大聲」,「無青也敢大聲」絕對是現在的主流思想。以沒有知識、孤陋寡聞爲榮,大有人在。不難發現有些人喜歡唉聲歎氣,整天慨歎爲何老爸不是李嘉誠、王永慶,沒有專長卻每天妄想攀龍附鳳,以爲只要結識富貴人家之後就可以飛上枝頭變鳳凰。人家富貴是人家的事,你要混進人家的上市集團當經理也要有真材實料才行,拿著英美澳洲大學文憑但卻講著一口破爛英文,連英文求職信都不會寫就指望人家施捨機會讓你主管歐美業務,拜託,回家自己照鏡子吧。好啦,人家不錄取啦,他又訴說一紙文憑沒有價值,開始散播「大學無用論」,說什麼大學唸的東西都是廢的,還說以前的人不用讀書都可以發達。果然無知,他居然不知道他心目中那個富爸爸李嘉誠每天自修學英文,知道自己沒機會受高等教育所以多年以來都自己讀書學習。他還說高中也沒用,最重要的事情是認識有錢人等他們給機會。高中也沒用,那不如說幼稚園畢業最好用算了,就跟人家國際財團說你是當年市區有名的幼稚園畢業,大概他們會給你機會倒垃圾。這種抱怨牢騷話每天大聲重複,十年如一日,人家聽了十年都麻木了,自己都還不知羞恥,果然「無青也敢大聲」。

另一種「無青也敢大聲」也常在自詡很有理想的人當中看得到。他們可以很有理想,整天把人家說成笨蛋、腦袋裝草、每天空想沒有行動,孰不知自己幾年前滔滔不絕的大計畫一個都做不成。這裡說的做不成不是嘗試過但是失敗了,而是完全沒有行動。咦,他不是說他是理想青年嗎?他不是也曾堅信嘗試本身就是一種成功嗎?不也還說過即使計畫失敗也要嘗試嗎?那他嘗試過嗎?成功還是失敗?喔,原來不需要失敗,因爲根本沒嘗試,計畫停留在當年的完美想像之中。還說什麼要有科學家的精神,大膽作夢,努力實踐,就算失敗了自己的人生還是比別人精彩。結果還是沒有嘗試、沒有失敗,計畫倒是成功了,就只是成功躲過現實的考驗而永遠在他心中保留著當初那美麗的畫面。每天蹉跎歲月還敢說自己很有理想,說別人只有空想沒有行動,果然「無青也敢大聲」。

要做到「有青才敢大聲」,我認爲一個條件就是必須夠瘋狂。愛你所選,選你所愛,你才會成功。成功不是每天明明不想上班然後逼自己上班做自己討厭的工作逼個四十年,成功也不是達到別人的標準,而是達到自己心中的標準(當然這標準也要訂得高一點,否則就沒有動力了)。這個年代要成功,必須比以前的成功人士更瘋狂。爲什麼?這個年代變化太快,過去十年的變化等於以前一百年的變化,未來十年的變化應該是等於以前兩百年的變化。知識與科技日新月異,努力得不夠瘋狂、不夠陶醉,好像很難成功。

當然,「有青才敢大聲」的意思不是教我們一朝得志就趾高氣揚、不可一世。這個意思大概需要借用香港詞人黃偉文爲Beyond寫的〈抗戰二十年〉註解一下:

不管這種爭拗有型或老套 未做好的繼續做
活著必須革命 心高氣傲 哪裡去不到

生命就是如此,有夢想你才有動力跟命運來一場革命,自己的心理素質也要夠強大,要有一種「我一定能實現夢想」的傲骨,夢想才可能實現。

生命有很多意想不到的驚喜,也有很多無奈。有些人可以實現夢想最完美的那一面,有些人只可以完成夢想的一部分。但這都不要緊,最重要還是努力,努力的過程本身就是一種目的。能實現的,那是精彩人生得以錦上添花。若只能實現一部分,那其實也很不錯,就好像Leo Burnett說的:

If you reach for the stars, you might not quite get one, but you won’t end up with a handful of mud, either.

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Shut up if you’re lousy; dare to speak aloud when you’re great was Wu Bai’s slogan for Taiwan Beer’s advertisement in 1998. Adopting the distinguishably yellowish green colour of Taiwan Beer as the advertising theme, Taiwan Beer sponsored Wu Bai and China Blue’s Air Raid Siren Asia Tour Concert in 1998. Wu Bai’s music swept through Asia like a hurricane, and his Taiwanese dialect slogan shut up if you’re lousy; dare to speak aloud when you’re great became popular.

Before Wu Bai and China Blue became famous, the band performed at pubs, big and small alike, throughout Taiwan. Their great live band performance won them the honour King of Live, and of course, they are qualified to say something like dare to speak aloud when you’re great.

For me, shut up if you’re lousy; dare to speak aloud when you’re great is more than a mere slogan—it is the spirit to work hard; it is heroism.

Dare to speak aloud when you’re great is an ideal, and it is also an idea of scrutinising ourselves. However, in this instant noodles era, work hard for something you want is no longer the mainstream thinking. Contrarily, opportunism and seeking shortcuts reign. It comes as no surprise that nobody cares about dare to speak aloud when you’re great anymore, and dare to speak aloud when you’re lousy is surely the mainstream thinking of the era. There are a large number of them who brag about being uneducated and ill-informed. It is easy to take notice of those who love grumbling and lamenting about everything and complained why their fathers were not Li Ka-Shing and Wang Yung-Ching. They have no skills but still dream of networking with the VVIPs and tycoons. And they thought that once they get to know the rich guys they could also become somebody. Well, tycoons’ wealth is none of your business, and you must be competent enough to be a manager in a listed company. Holding a degree from UK, US or Australia but still speak poor English, don’t even know how to write a CV and cover letter, but you still dream of them giving you an opportunity to take charge of the Europe and US business. Come on, why don’t you go home and look at yourself in the mirror? Alright, when they reject him, he started professing getting a degree is useless, everything we learnt at university is useless. He even says that in the past, people did not study but still get rich. What a laughing stock. He doesn’t even know his ideal father Li Ka-Shing studies English by himself, and Li knows he was not well educated so he reads ferociously to improve himself. He even says senior high school is useless, and the most important thing is to wait for the rich to give him an opportunity. If you say senior high school is useless, why don’t you say kindergarten is the most useful of all? Tell the international group that you graduated from a famous kindergarten in town, perhaps they would employ you to dumb garbage. He repeats his grumbling everyday for ten years and he doesn’t even feel shame when people around him get bored of his complaints. Wow, really dare to speak aloud when you’re lousy.

Another example of dare to speak aloud when you’re lousy is also seen among people who claim to be ambitious. They can be really ambitious and label others as dumb and storing grass in brain (Chinese colloquial, literally means brainless), but they failed to realise any of the plans that they talked on a daily basis a few years ago. The word failed here doesn’t mean they tried but failed; it means they did not take action. Huh? Didn’t he say he is also an ambitious man? Didn’t he believe that trying something out is a sort of success in itself? Didn’t he say he is going to try it out even if the plan fails? Did he try it? Did he succeed or fail? Mind you, he doesn’t need to fail, because he didn’t try it. His plan remains as perfect as his imagination in his dream. In the past, he said he will learn from scientists to be a person who dares to dream and work hard to get it. He said even if he fails, his life is still more wonderful than others. And it turned out to be, he did not try, did not fail…but his plan succeeded—succeeded in avoiding the tough test of reality and the plan remained as perfect as what he imagined impeccably in his dream. He wastes his time everyday and still dares to claim to be an ambitious person and accuse others of dreaming without taking action. Wow, really dare to speak aloud when you’re lousy.

My opinion is that one has to be really crazy to reach the level of dare to speak aloud when you’re great. You will succeed only when you love what you’ve chosen and choose what you love. Success is not about forcing yourself to go to work when you really don’t want to and do a day job which you hate for forty years. Success is not about reaching others’ standard; it is all about reaching your own standard (of course you need to set a higher standard lest you lack of motivation). If you want to succeed in this era, you need to be crazier than those successful people in the past. Why is that so? Because things change too quickly in this era—the changes occur in the past ten years are equivalent to the changes in the past one hundred years, and in next ten years, the changes will be equivalent to the changes occurred in the past two hundred years. Knowledge and technology advance everyday. It looks like we are not likely to succeed if we are not enjoying ourselves with our hard work and our effort is not crazy enough.

Of course, dare to speak aloud when you’re great is not telling us that we can be snobbish and arrogant when we are successful. Perhaps we need to quote Beyond’s 20-Year Battle lyrics which is written by Hong Kong lyricist Wyman Wong:

I don’t care if this argument is stylish or old-fashioned
I will carry on doing things which are not done
We must revolutionise when we’re alive
With our pride
There’s no place that we can’t reach

This is life. When you have a dream, you will have the motivation to start the revolution against your fate. And you must have a strong mentality and the pride in your bones that you are going to realise your dream. That way, you will realise your dream.

Life offers us many surprises, and at the same time, we encounter helplessness in life. Some are able to realise the most wonderful part of their dream, but some only manage to realise part of their dream. But it doesn’t really matter, the most important thing is our effort. Our effort is a goal in itself. For those who are able to realise the most wonderful part of their dream, it is making life more wonderful; for those who only manage to realise part of their dream, it is still not bad—just like what Leo Burnett said:

If you reach for the stars, you might not quite get one, but you won’t end up with a handful of mud, either.

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